Case memo Essay Example | Topics and Well Written Essays - 1500 words

Case memo - Essay ExampleTo evaluate the suitability of the clean idea, White Appliances limited needs to consider the bring up analysis for this case objectively.A SWOT analysis willing be a useful technique that the society deal use to delineate its strengths, weaknesses, opportunities, and threats before considering the new venture. The technique will alter White Appliances to determine or identify a sustainable niche in the competitive global market. Using the SWOT analysis the play along will be able to determine strategies that will make it stand out from its competitors.As a coach-and-four of the White Appliances limited, the company has adequate strength to penetrate and establish itself in the new Indian market. The companys strengths are determined by what the company can do better than its competitor and factors that enable the company to stand out from its competitors. To begin with, White Appliances produces its microwaves from both its Asian and American manufa cturing lines. The company markets its microwaves in the first place in the American and European markets. Having two manufacturing locations for microwaves will enable the company to penetrate and sustain the Indian market. The company also needs to sustain its old markets musical composition it searches for a new markets, the company can therefore decide to use its Asian production units to concentrate on the new market while the American production unit concentrates on the existing markets.White Appliances has marketed its products successfully in major European and American markets. This implies that the company has a good and reliable market that it can turn to incase the new venture prove to be unpromising. Being able to control the European and American markets has also enabled the company to acquire adequate profits that can be applied in any expansion pecker undertaken by the company.The ability to control the American